A while back, we did some research on the The Role of Social Media in Successful Product Hunting and Why is Product Hunting Important | Market Research and Product Hunting. in this article we wil disscuss Product Hunting Tools and Techniques for Beginners
Product Hunting Tools and Techniques for Beginners
Product hunting is the process of finding products that have the potential to be successful in the marketplace. It can be a daunting task, but it is essential for anyone who wants to sell products online.
Product Hunting Tools
There are a number of tools and techniques that can be used for product hunting. Some of the most popular tools include:
Google Trends:
Google Trends is a valuable tool in the realm of product hunting. It provides information about search trends on Google, allowing businesses to understand the popularity of certain search terms over time and across different regions. Here’s how it can be used for product hunting:
2. Seasonality Insights: Google Trends can also reveal seasonal trends for specific products. For instance, search interest in terms like “swimming pools” or “sunscreen” might peak in the summer months. Understanding seasonality can help you time your product launches effectively.
3. Comparing Product Interest: By entering multiple search terms, you can compare the relative popularity of different products. This feature can help you decide between various product ideas based on their search interest.
4. Geographical Interest: Google Trends provides information about where search terms are popular. This can help you identify potential markets for your product based on geographic interest.
5. Related Queries: Google Trends also provides a list of related search queries, which can give you ideas for product features, variations, or complementary products that are trending.
Amazon
Amazon is a treasure trove when it comes to product hunting for your e-commerce business. Given that it’s one of the world’s largest online marketplaces, it provides a wealth of information and opportunities for both existing and aspiring online retailers. Here’s how you can use Amazon for product hunting:
1. Amazon Best Sellers: This section lists the most popular items on Amazon, categorized by niche. These products are updated hourly and can provide insight into current consumer trends and preferences.
2. Amazon Movers & Shakers: This is where you can find products that have seen significant sales growth over the past 24 hours. It’s a useful feature to spot sudden changes in consumer behavior and emerging trends.
3. Amazon New Releases: This lists the best-selling new and future releases. It’s a great place to hunt for innovative products and ideas.
4. Amazon Customer Reviews and Ratings: Customer feedback can provide valuable insight into product strengths and weaknesses. You can see what features customers love and what they think needs improvement.
5. Amazon Browsing History: If you’re an Amazon user, you can use your own browsing history to see what kind of products you’re naturally drawn to.
6. Competitor Analysis: Examine successful sellers in your target niche. Look at their product range, pricing, customer reviews, product descriptions, and images. Understanding what they do well can give you a benchmark to aim for, and their areas of weakness can present opportunities for differentiation.
Social media
In today’s digitally connected world, social media platforms have become invaluable resources for product hunting. They can provide real-time insights into consumer preferences, trending items, and emerging markets. Here’s how you can use different social media platforms for product hunting:
1. Instagram: Instagram is an image-based platform where users often showcase their latest purchases or favorite products. Use Instagram to follow influencers in your niche, check out popular hashtags, and monitor trends. The “Explore” section can also reveal what’s currently trending.
2. Facebook: Facebook is a rich source of product ideas. You can join groups related to your niche, follow popular brands, and monitor trending topics. The Facebook Marketplace can also provide insights into what people are buying and selling.
3. Pinterest: Given its focus on sharing and discovering new interests, Pinterest can be a goldmine for product ideas. Look for popular pins and trends to identify products that are gaining traction. Also, the Pinterest Predicts report can provide a forward-looking view of trending products.
4. Twitter: Twitter’s trending topics and hashtags can show what’s popular in real-time. Follow industry leaders, influencers, and related hashtags to stay updated on trending products.
5. LinkedIn: If your product is B2B-focused, LinkedIn could be an excellent resource. Industry groups and discussions can reveal pain points that your product could address.
6. TikTok: Given its explosive growth, particularly among younger audiences, TikTok is becoming an essential place for spotting early trends and viral products.
7. Reddit: Subreddits can be excellent sources of raw consumer opinion. Look for subreddits related to your niche and pay attention to what products people are discussing
Top Amazon Product Research Tools
Here’s a quick rundown of some of the best Amazon product research tools that can boost your eCommerce success:
- Jungle Scout: A comprehensive tool with a vast product database, trend analysis capabilities, and an AI-powered Inventory Manager.
- Helium 10: Offers a suite of tools including product finder, trend analyzer, and listing optimizer.
- SellerApp: Combines a wealth of features including market research tools, keyword database, sales tools, and a comprehensive dashboard.
- IO Scout: Offers data access to more than 150 million products on Amazon, along with bookmarking and product grouping capabilities.
- Viral Launch: Provides product discovery, keyword research, market intelligence, and competitor intelligence tools.
- Unicorn Smasher: An easy-to-use dashboard that displays all relevant product data, offering opportunity scoring and real-time data updates.
- AMZScout: A tool that specializes in identifying product trends and predicting market trends based on historical data.
- Sonar by Sellics: A tool that offers a database of more than 74 million keywords to improve your product’s Amazon search rank.
Product Hunting Techniques
There are a number of techniques that can be used for Product Hunting Tools. Some of the most effective techniques include:
- 1. Identifying Trends: Spotting trends is like having a pulse on what’s popular or becoming popular in the market. It involves keeping an eye on social media channels, reading relevant industry publications, and attending trade shows. By doing so, you gain insights into what products or services are gaining attention and what potential consumers are talking about, giving you a heads-up on potential product opportunities.
- 2. Researching Products: Once you’ve pinpointed a trend, the next step involves delving deeper into the products linked with this trend. This involves a comprehensive analysis of the market competition, understanding the size of the market, and assessing the demand for the product. This research will give you a clearer idea of the product’s potential for success.
- 3. Validating Products: Before jumping in and investing in a product, it’s crucial to validate its potential. This means confirming that there’s sufficient demand for the product and that it can be sold at a price that covers your costs and delivers a profit. This validation phase can involve market surveys, analysis of sales data, or even a small-scale product launch.
By following these steps – identifying trends, researching products, and validating products – you can increase your chances of finding a product that will be successful in the marketplace.